The Value in Rebranding
Rebranding involves more than just designing a new logo. By updating a company’s mission statement, revamping the official website, and launching new campaigns putting key messages in the spotlight, a rebrand can refresh the whole look and feel that a company projects. Some would argue that it is necessary to undergo this type of brand overhaul every few years.
Here are a few recent rebrands relevant to the travel industry that are worth checking out:
1) Nexion Travel Group: https://www.travelpress.com/nexion-rebrands-now-nexion-travel-group/#.W-NWrpNKgdU
3) Zipcar: https://rebrand.com/merit-zipcar/
4) TravelBrands subsidiary companies: https://www.travelpress.com/travelbrands-rebrands-its-subsidiaries/#.W-NXOJNKgdU
What are your thoughts on the idea of familiar names in the travel industry undergoing a rebrand? Feel free to scroll down and leave a comment!
By Dan McDonald
Dan is a Sales and Marketing Development Associate at Baxter Media. He graduated from the University of Toronto in 2011.