The Value in Rebranding

Rebranding involves more than just designing a new logo. By updating a company’s mission statement, revamping the official website, and launching new campaigns putting key messages in the spotlight, a rebrand can refresh the whole look and feel that a company projects. Some would argue that it is necessary to undergo this type of brand overhaul every few years.

Here are a few recent rebrands relevant to the travel industry that are worth checking out:

1) Nexion Travel Group:

2) WestJet:

3) Zipcar:

4) TravelBrands subsidiary companies:

5) Baxter Media:

What are your thoughts on the idea of familiar names in the travel industry undergoing a rebrand? Feel free to scroll down and leave a comment!

By Dan McDonald

Dan is a Sales and Marketing Development Associate at Baxter Media. He graduated from the University of Toronto in 2011.