The Value in Rebranding

Rebranding involves more than just designing a new logo. By updating a company’s mission statement, revamping the official website, and launching new campaigns putting key messages in the spotlight, a rebrand can refresh the whole look and feel that a company projects. Some would argue that it is necessary to undergo this type of brand overhaul every few years.

Here are a few recent rebrands relevant to the travel industry that are worth checking out:

1) Nexion Travel Group: https://www.travelpress.com/nexion-rebrands-now-nexion-travel-group/#.W-NWrpNKgdU

2) WestJet: https://www.travelpress.com/westjet-makes-calgarys-dreams-come-true/#.W-NW2pNKgdU

3) Zipcar: https://rebrand.com/merit-zipcar/

4) TravelBrands subsidiary companies: https://www.travelpress.com/travelbrands-rebrands-its-subsidiaries/#.W-NXOJNKgdU

5) Baxter Media: https://www.travelpress.com/baxter-media-next-chapter-story/#.W-NcNJNKgdU

What are your thoughts on the idea of familiar names in the travel industry undergoing a rebrand? Feel free to scroll down and leave a comment!

By Dan McDonald

Dan is a Sales and Marketing Development Associate at Baxter Media. He graduated from the University of Toronto in 2011.